November 18, 2011

Booksellers Give Tips for Promoting E-Books

The following entry was originally posted by Christy on the Llewellyn blog for booksellers, MoonLit on November 18, 2011.

Bookselling This Week, the free weekly e-newsletter of the American Booksellers Association (ABA), recently talked to several booksellers about e-book marketing.

“The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who recently talked to Bookselling This Week about e-book marketing — Paul Hanson of Village Books, Christie Olson Day at Gallery Bookshop & Bookwinkle’s Children’s Books, and Pete Mulvihill of Green Apple Books.”

Here are some highlights from the article “Booksellers Share Best Practices for Promoting E-Books” by Karen Schechner.

Elect an “e-book answer guru” who can work one-on-one with customers to answer questions, set up their e-reader, and download their first book.

Host e-book and e-reader discussions for answering questions and exchanging ideas.

Spread the word. Talk face to face with customers about e-books. Create in-store handouts and bookmarks to start conversations with customers.

Provide published reviews of e-reading devices.

Post signs and fliers promoting e-books. Highlight well-priced titles with QR codes.

Have any tips to share? Please chime in!

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