November 18, 2011
Booksellers Give Tips for Promoting E-Books
Bookselling This Week, the free weekly e-newsletter of the American Booksellers Association (ABA), recently talked to several booksellers about e-book marketing.
“The best approach to promoting e-books is multiple approaches — feature them in general and targeted electronic and print newsletters, advertise online and in-store, train staff, and “just be relentless”— is the collective opinion of booksellers who recently talked to Bookselling This Week about e-book marketing — Paul Hanson of Village Books, Christie Olson Day at Gallery Bookshop & Bookwinkle’s Children’s Books, and Pete Mulvihill of Green Apple Books.”
Here are some highlights from the article “Booksellers Share Best Practices for Promoting E-Books” by Karen Schechner.
• Elect an “e-book answer guru” who can work one-on-one with customers to answer questions, set up their e-reader, and download their first book.
• Host e-book and e-reader discussions for answering questions and exchanging ideas.
• Spread the word. Talk face to face with customers about e-books. Create in-store handouts and bookmarks to start conversations with customers.
• Provide published reviews of e-reading devices.
• Post signs and fliers promoting e-books. Highlight well-priced titles with QR codes.
Have any tips to share? Please chime in!