September 23, 2013

GAN Closure Update: Migration to Commission Junction

We have recently made the decision to partner with Commission Junction as our new Affiliate Program platform. We are still in the migration process, but hope to be able to process program applications by the end of September. All affiliate partners who worked with us on the GAN will receive email notification, once we are active with Commission Junction, on how to continue our partnership on the new platform. We will continue to keep our affiliate partners apprised of our changes as we move forward via the Affiliate Program page on our website, this blog, and our monthly affiliate newsletter (which will resume once we are ready to begin accepting applications with Commission Junction). We will continue to update these outlets as we receive additional information and to reflect our new partnership with Commission Junction.

We wish to extend our many thanks for your continued support and for being a valued affiliate partner as we navigate the changes created by the closing of the Google Affiliate Network.

May 7, 2013

IMPORTANT NOTICE: Google Affiliate Network Closing

On April 16, Google made the announcement that they will be retiring their Google Affiliate Network effective July 31. They will continue to support publishers and advertisers through that time, and publisher payments will be disbursed for network activity generated through this date. Certain functionality will be available through October 31, 2013 for retrieving reports, reconciling orders, and processing payments.

Llewellyn will continue to use the Google Affiliate Network until July 31 when publisher relationships are disabled, and is currently evaluating options for other affiliate program platforms for use after that point. We will continue to keep our affiliate partners apprised of our changes as we move forward via our website, this, our affiliate blog, and our monthly affiliate newsletter. We will continue to update these outlets to reflect the GAN changes and our updates.

We wish to extend our many thanks for your continued support and for being a valued affiliate partner as we navigate the changes created by the closing of the Google Affiliate Network.

Llewellyn's Affiliate Update, May 2013: GAN Closing, Bestseller Sale, Natural Magic Sale

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February 4, 2013

Llewellyn's Affiliate Update, February 2013: 30% Coupon, 4-Day Tarot Sale

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January 28, 2013

The Book of Shadows Tarot, Volume 1: As Above

In 2008, Italian Tarot publisher Lo Scarabeo asked Tarot author and expert Barbara Moore to create a pair of decks called the Book of Shadows Tarot; beyond that, they specified no other requirements. Barbara was free to do whatever she wished within that framework. How did she arrive at her foundation of "As Above, So Below?"

The following entry was originally posted by Barbara Moore in the Llewellyn Journal on January 28, 2013. Here she discusses the creation of the Book of Shadows Tarot Kit and the first volume in the kit, the As Above Tarot Deck.

In 2008 I spent some time in Italy with the good folks at Lo Scarabeo. They asked me to create a deck, or rather a pair of decks. The set was to be called Book of Shadows Tarot and was to be comprised of two separate decks. Beyond that, they had no requirements. I was free to do whatever I wished within that framework.

It took a while before I figured out how to approach the project. One consideration was to create one deck as simply symbolic and the other simply evocative or intuitive. I still like that idea and might pursue it in the future. But I wanted the structure to somehow reflect the theme, a Book of Shadows.

Also, because I was trained in the Rider Waite Smith (RWS) tradition of tarot, those are the kinds of decks I've created. Maybe it was time to try something completely different. Tarot is continually evolving; it didn't begin as the RWS and likely won't end as that. So why not take this opportunity to create something completely new?

After considerable thought, I decided to use the spiritual belief, "As Above, So Below as my organizing theme.

The first deck would represent "As Above." In this deck, I would explore the non-RWS possibilities. Each card would represent the theory and teachings of Wicca.

The second deck, So Below, would be a RWS-based deck that shows how the magic of Wicca (for I believe that all of Wicca is Magic...although not necessarily the same as Witchcraft) is experienced by Wiccans in every day life.

Creating As Above was an exhilarating challenge. I worked within the structure of the Major Arcana and for suits with fourteen cards each. I kept the archetypal core meanings of the Majors fairly closely to RWS. The Minor Arcana, however, are not at all related to the RWS. For all of those who say all I make are RWS clones, well, here is my best effort at something completely uniquely mine.

As Above is a tarot deck designed to hold and express modern Pagan spiritual teachings. Pagan beliefs are broad and hardly unified, but more on that in a moment. The Major Arcana cards represent some of the basic tenets of Wicca and the Minor Arcana thoroughly explore elemental energies while providing foundations for further studies in the areas of astrology, the faces of the Goddess, the magic of the physical realm, and various forms of divination. Because each card is a portal into vast realms of knowledge and experience and because space in this book is limited, each section includes a reading list of excellent texts for further studies.

Here, I'll introduce you to some of the things I like best about the deck. The first is Key V. In traditional tarot, it is called The Hierophant, and in some Pagan decks, The High Priest. I call it The Book of Shadows, a book where write down their tradition, which is an ever-evolving experience, always growing, always changing, always dynamic.

Early on in the tarot's history, the Major Arcana cards were not numbered. However, we are now quite accustomed to putting numbers on these cards. This provides a number of benefits. For example, many readers like to incorporate numerology into their readings. Others consider the numerical sequence as a variation on the Hero's Journey (a concept popularized by Joseph Campbell and, in tarot circles, is called the Fool's Journey, a phrase first used by Eden Gray). As for me, I think one of the most practical aspects is so that beginners can easily find the card they are looking up as they first learn tarot. Mundane, perhaps, but from a beginner's standpoint, it is very much appreciated.

Following this useful tradition, the Major Arcana cards in this deck are indeed numbered.
However, the Major Arcana cards are in groups that do not relate to the numbers printed on them. Instead, they are divided into different classifications that illustrate various aspects of Pagan beliefs.

The Major Arcana cards in this deck follow the archetypal ideas expressed in traditional tarot decks but express them from a Pagan point of view. In this way, the deck becomes an educational tool that a beginner can use to form a foundation for further studies. It is also an excellent reading deck that will resonate with the Pagan soul.

The first five cards represent very basic core beliefs. These are the essential aspects upon which all else is built. These include The God, the Goddess, the World, the Elements, and the Summerlands.

The second section includes the Wheel of the Year and eight Sabots that make up the Pagan calendar.

The third group consists of the tools and experiences of the practicing pagan, such as initiation, Book of Shadows, and spellcasting.

In fact, here are all the Majors in their groupings listed by their traditional names and their Book of Shadows Tarot names in parentheses:
1. A Pagan Framework
XXI, The World (The World)
III, The Empress & IV, The Emperor (The Goddess & the God)
I, The Magician (The Elements)
O, The Fool (The Summerlands)

2. The Circle of Life
X, The Wheel (The Wheel of the Year)
XVIII, The Moon (Samhain)
XIII, Death (Yule)
XVII, The Star (Imbolc)
XIV, Temperance (Ostara)
VI, The Lovers (Beltane)
XIX, The Sun (Litha)
XV, The Devil (Lammas)
XI, Justice (Mabon)

3. The Pagan Experience
IX, The Hermit (The Path)
VIII, Strength (Spellcasting)
V, Hierophant (Book of Shadows)
VII, Chariot (Transformation) VXI, The Tower (Warnings)
XII, The Hanged Man (The Circle)
XX, Judgement (Initiation)
II, High Priestess (Wisdom)

The Court Cards do not have traditional court cards. Instead, we have the Elemental, Maiden,
Mother, and Crone.

The Elementals are pretty self-explanatory, and represent the Elementals of Air, Water, Earth, and Fire. The Maiden, Mother, and Crone cards represent the waxing, full, and waning aspects of each element. And so, you see, they are not like the Knight, Queen, and King.

Here are a few details of the Earth court by way of example:

The Maiden of Earth takes her place among the new blossoms of the field. She brings a sense of lightness and gratitude, a joyful appreciation and celebration of everyday blessings.

The Mother of Earth takes her place as Mother Nature, providing a rich harvest. She nourishes our bodies and our souls with the best of Her creation.

The Crone of Earth lays the Earth to rest. Even the Earth must regenerate, and there is a time for everything in this life, including death.

The numbered Minor cards represent different elemental aspects of the Pagan universe.

The suit of Fire focuses on the wisdom and energy of the heavens and as such depicts astrological wisdom, with cards representing the Sun, Moon, Stars, and planets, with the focus on the masculine energy of gods for whom the planets are named.

The suit of Water balances the mostly masculine energy of the planets with various faces of the Goddess (for example Flora, Saravati, Ma’at, Cerridwen, and Hecate).

The suit of Air explores different methods of accessing Divine wisdom and guidance through various divinatory methods, such as Runes, Pendulums, I Ching, and of course Tarot. The suit of Earth reveals magical sources found on our planet.

The suit of Pentacles is my favorite in any tarot deck and this one is no different. If Wicca has any agreed upon sacred text it is the Earth herself. And so the suit of Earth reads her various "chapters" like liminal places such as the beach, where water and earth meet; plant life; animal life; mountains; etc.

Book of Shadows Tarot Kit is indeed unusual. For Pagans, it will be easy to adapt to, since you probably already have a firm understanding of the tenets used here as the images and concepts that shape the meanings. If you want to learn about the Pagan path, then it is a great deck for you, because it was designed to be a teaching tool, as well as a divinatory one. For tarot readers who aren't familiar with Pagan concepts but are interested, as lovers and interpreters of symbols, it should be an easy transition.

The first volume in the kit, the As Above Tarot Deck, is truly a book without bounds but pages you can shuffle to determine your path and create your own Book of Shadows that will help advise and comfort you through your life.

January 3, 2013

Llewellyn's Affiliate Update, January 2013: Winter Sale, Special Promotions

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December 3, 2012

Llewellyn's Affiliate Update, December 2012: Holiday Sale, Enchanted Timekeepers, Special Promotions

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September 24, 2012

Watch a Behind-the-Scenes Video on the Making of the Book of Shadows Tarot

The following entry was originally posted by Barbara Moore on the Llewellyn Tarot Blog Tarot Pathways on August 28, 2012.

The Book of Shadows Tarot is a unique project, many years in the making.

It is an ambitious project based on a two-deck system. Each deck is designed to work independently but also to work together.

The decks are based on the concept of As Above, So Below. The first deck, As Above, is a non-traditional (that is, not based on the Rider Waite Smith images) exploration of Wiccan/Pagan theories. So Below is a traditional deck that shows how magic is manifest in everyday life.

The kit comes with the book and the As Above deck. The box includes a space for the second deck, So Below, available in February 2013.

Below is a video created by Lo Scarabeo. Take a peek into the creation of this fascinating new tarot system.

You can also view more behind-the-scenes videos on Lo Scarabeo's YouTube channel.

August 28, 2012

Paranormal Fall Release Roundup

Editor's Note: This was originally posted in Llewellyn's Paranormal Blog.

Fall is my favorite time of year for many reasons: football, cooler weather, my birthday, the colorful fall leaves, and Halloween. It's my favorite holiday, and what goes along with Halloween? GHOST STORIES! And do we ever have some fabulous books debuting this fall.

Being the paranormal editor here, I read a lot of spooky things. I'm a bit immune to getting freaked out (I thought Paranormal Activity was boring, in some parts inaccurate, and shut it off after the first half hour), so when I AM freaked out when I read a proposal, that really speaks to me. I clearly remember the day I read the proposal for Restless in Peace by Mariah De La Croix. I read the section that involves spirit graffiti, turned to my coworker in the cubicle across from me, and stated, in a shaky voice, "I just read a story from a psychic mortitican and I'm really freaked out! I have goosebumps!" Yes, you read that right: psychic mortician. Mariah has tales that will scare you, warm your heart, and make you laugh. Her book really has it all, and it's such a fascinating book that you absolutely must read.

Another ghostly tale that will make you hide under the covers is In the Presence of Spirits by Barbara Parks. Imagine how terrifying it must be to be the focus of poltergeist activity as a teenager and to be absolutely petrified when someone you know passes away because you know they will visit you and say goodbye. Barbara has had paranormal experiences ever since she can remember. Spirit encounters have always left her terrified and caused her to shut out her abilities. This book is a chronicle of her life through the terrifying experiences, but she has learned to embrace her abilities, which have helped many (including herself) deal with grief and be comforted with the fact that loved ones are always around us. Barbara is such an excellent storyteller, you will get so wrapped up in this book you will not want to put it down!

If you love ghost stories and want to search out ghosts yourself, So You Want to Hunt Ghosts by Deonna Kelli Sayed will arm you with all the information you need to know in order to investigate haunted locations and form a team. Deonna is a member of Haunted North Carolina and has been investigating for many years. Her expertise and excellent perspective is exactly what you need in order to get off the couch and be proactive when it comes to ghosts.

True Casefiles of a Paranormal Investigator by Stephen Lancaster relays some of the most amazing and scary investigation that Stephen Lancaster has conducted over his years as an investigator. The Brentwood Wine Cafe, which is a chapter in this book, was featured on Bio's My Ghost Story. Stephen was interviewed for the segment as the paranormal investigator.

If you want to discover and explore some haunted locations, why not go to your local college or university? America's Haunted Universities by Matthew L. Swayne roams the halls of higher learning and unearths some spirits that are still bound to their alma mater. Check to see if your local school has some spirits that are still hanging out on the campus mall.

As the temperature drops, curl up on the couch with a steaming cup of cocoa and a spooky tale or two from Llewellyn. If you are like me, you'll have a black cat perched beside you as a sentinel to keep you safe as you read some truly hair-raising tales.

July 2, 2012

Llewellyn's Affiliate Update, July 2012: Magick Sale, 30% Coupon, Special Promotions

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